A travel company runs a promotion on airfare to a certain
destination. To launch the promotion they send out a mailing
of 12oz. TGI stadium cups and lids. The cups are printed with
the travel company’s information and the slogan, ‘For the
Babysitter.’ Inside the cup is a flyer outlining the details of the
promotion and a caption saying, ‘Leave the Kids at Home and
Take a Romantic Vacation to Aruba!’
A large airline is promoting a special airfare for children. During this
promotion, they purchase TGI 12 oz. stadium cups imprinted with the airline
logo. The items are used during the flight and taken home by the children as
a souvenir of their trip.
A major airline faced the challenge of disgruntled employees in light of the
budget cuts and downsizing. A winter party was held in addition to their
summer picnic where they challenged a soup cook-off between
departments. The teams chose logos and colors to promote their group’s
soup. Several promotional products were used, including Tranter’s deli
bowls and matching colored napkins, cups, utensils and plates. The low
morale was rejuvenated and winter didn’t seem so long. |