A funeral director gives away a TGI Tote Bag Ensemble set to groups that prepare the meals for bereaved families. Since each ensemble holds napkins, cups, plates and plastic utensils for a 25-place setting, these items can be disposed of after each meal, leaving no dishes to wash. The funeral home logo is displayed on every product, and the family is grateful to have products given to them that provide easy cleanup in their time of need.

A casket manufacturer finds a way to advertise their brand to local funeral homes. Knowing napkins, cups, plates and utensils are used continuously by funeral homes to give to families, the casket company decides to donate these items, thus goodwill toward their clients.